Benaco vs Matterport Comparison

🌍 Explore the world from the comfort of your own home with Benaco and Matterport, two leading virtual tour companies that are changing the way we experience travel and real estate. 🏞️ Benaco offers a seamless and immersive journey through breathtaking destinations, while Matterport provides cutting-edge technology for a detailed exploration of properties. 📸 Discover which of these innovative platforms suits your wanderlust or property-hunting needs best in our comprehensive comparison. Whether you're an avid traveler or a prospective homebuyer, let's delve into the world of virtual tours and find the perfect fit for your next adventure or investment. ✈️🏡 #VirtualTours #BenacoVsMatterport #ExploreFromHome


10/6/20236 min read



Benaco, the innovative virtual tour company specializing in the creation of digital twins, offers a unique feature that empowers users to download their private data. In an era where data privacy is of paramount importance, Benaco stands out by prioritizing transparency and user control. By allowing users to access and download their private data, Benaco not only respects their right to data ownership but also fosters trust and accountability. This feature ensures that customers have the freedom to manage and safeguard their personal information, reinforcing Benaco's commitment to delivering not only immersive digital experiences but also peace of mind when it comes to data privacy.


The quality of Benaco's virtual tour software is intricately linked to the type of camera or hardware employed during the data collection process. Benaco's system excels when coupled with high-precision equipment, as it directly impacts the accuracy of point data acquisition. Cameras with superior resolution and precision not only capture finer details but also ensure a higher level of data accuracy. Consequently, this results in a more impressive and detailed dollhouse representation of the project within the virtual tour. Benaco's software leverages these advanced hardware capabilities to offer users an immersive and lifelike experience, making it an ideal choice for those seeking the highest quality digital representations of their spaces. Moreover, Benaco's unique flexibility allows users to mix and match multiple hardware types, making it a universal choice adaptable to a wide range of applications and industries.


Benaco's pricing structure for its panorama offering is designed to provide flexibility and value for a wide range of users. Creating a virtual tour is completely free, allowing you to explore and experiment with the platform. Once you're satisfied with the results, you can publish your tour for a one-time cost, enabling you to share it with others. Unlike many other services, Benaco does not impose per-tour recurring costs, and there's no limit to the number of tours you can own in your account.

To cater to different needs, Benaco offers various monthly subscription plans, each with its own set of features. The Personal plan is ideal for individuals and small companies, with no monthly fee and basic support. The Basic plan, priced at $10 per month, offers commercial use, $20 free credit each month, embeddable tours, and more. The Pro plan, at $50 per month, is tailored for companies, providing additional features like custom logos, password protection, and floor plan images. For those seeking even more advanced capabilities, the Premium and Enterprise plans offer an extensive range of features and customization options.

Benaco's per-tour publishing prices are based on the number of panorama pictures in each tour, with costs ranging from $3.00 to $50.00, depending on the size of the tour. Premium plan users can also access one-time add-on features, such as white labeling and offline viewing, each priced at $100.00 per tour.

Whether you're an individual, a small business, or a large corporation, Benaco's pricing model is designed to accommodate your specific needs, making it a versatile choice in the virtual tour industry. Sign up for free, and you'll only be asked for payment information when you decide to publish your tour. Additionally, Benaco supports a variety of panorama cameras, making it accessible to those who wish to create high-quality 3D tours from their own photos. And if you prefer a hassle-free experience, Benaco offers a Scan Service option, where professionals handle the entire process for you, ensuring a seamless and customized virtual tour tailored to your preferences.


Benaco's feature-rich platform offers a comprehensive suite of tools to enhance your virtual tour experience. With Optical Character Recognition (OCR) detection, you can instantly search for any text within the tour, ensuring quick and efficient access to relevant information. Benaco goes beyond static imagery by allowing you to upload videos, PDFs, and live API data to tags within the tour, making it a dynamic and informative experience.

Measurements are a breeze with Benaco, allowing you to accurately gauge dimensions within the virtual space. The platform provides multiple viewing options, including floor and dollhouse views, ensuring you can explore the tour from different perspectives. Highlights and guided tours help you focus on key points of interest, enhancing the narrative and user experience.

Benaco's Detail Editor menu provides a wealth of customization options, from floor markers to straightening images, highlights, initial movement settings, and asset management. Points of interest, levels, and areas of interest enable you to create a highly informative and interactive tour.

Customization is a breeze with Benaco, as you can add your own logo, incorporate measurements, and control sharing and authorization settings. The platform offers a splash feature to captivate viewers from the start and guides tours to ensure a seamless and engaging journey. The toolbox includes a range of utilities for a tailored experience, and the inclusion of photos adds depth and context to your virtual tour. Benaco's comprehensive feature set empowers you to create immersive and engaging virtual tours that meet your specific needs and captivate your audience.


One of the standout advantages of choosing Benaco for your virtual tour needs is the company's agile and highly skilled team of coders. Unlike larger companies like Matterport, Benaco operates as a smaller, more nimble organization, which means it can swiftly customize its software to cater to the specific requirements of its clients. The streamlined decision-making process at Benaco ensures that client requests do not get bogged down in a labyrinth of bureaucratic channels, as can sometimes happen with larger corporations. This agility means that Benaco can respond promptly to client feedback and implement changes, sometimes in a matter of weeks or even days, making it a more adaptable and client-centric choice for those seeking tailored virtual tour solutions.



Matterport, the dominant player in the virtual tour industry with its digital twin creations, monopolizes the rights to the technology it employs. By controlling this proprietary platform, which enables the creation of 3D models and virtual tours, Matterport has established a near-monopoly in the market. This stranglehold on its technology not only limits competition but also restricts innovation by discouraging other players from entering the arena. As a result, Matterport's dominance stifles diversity and potentially impedes the evolution of the digital twin industry.


Matterport's high-resolution cameras undeniably offer exceptional image quality, initially tailored for the real estate industry to showcase properties in stunning detail. However, it's essential to acknowledge that they may lack the pinpoint accuracy required for applications in engineering, architecture, and construction. In contrast, industry leaders like Leica and FARO have designed specialized cameras meticulously calibrated for precision and accuracy in capturing data for these sectors. Matterport's new Pro3 camera, while a significant advancement, carves out a distinct niche within the industry. It strikes a balance by providing sufficient LiDAR laser data and imagery for a wide range of applications but does not aim to directly compete with the higher-end cameras designed for industries where precision and accuracy are paramount.


Matterport offers a range of pricing plans for its 3D experience and space scanning services. The options include a Free Plan with basic features and no cost, a Starter Plan starting at $11.99/month for small businesses, a Professional Plan starting at $65/month for advanced functionality, and a Business Plan starting at $321/month for enhanced collaboration and integration. For larger organizations with custom needs, there's the Enterprise Plan with pricing available upon request. These plans offer various features such as 3D space creation, measurement tools, labeling, VR compatibility, and more. Additional features encompass content creation, collaboration tools, promotional options, administrative tools, and reporting capabilities. Prices and features may vary, so it's advisable to check the Matterport website for the latest information.


Matterport's core features are designed to revolutionize how we interact with physical spaces. At its heart, Matterport offers the ability to create immersive 3D experiences, enabling users to virtually navigate and explore spaces as if they were physically present. This technology is accessible through mobile devices and seamlessly integrates with Matterport Discover for easy sharing. Beyond exploration, Matterport empowers users to take precise measurements, label objects and rooms, and even generate automatic photo galleries and tour highlights. This toolset also includes the ability to create tags with images and attachments, making it a versatile platform for a wide range of applications. Moreover, it's VR-ready, further enhancing the immersive experience. While it offers powerful features, it's worth noting that Matterport's camera support may be limited in certain plans, so users should select a plan that aligns with their specific needs and preferences.


Matterport's approach to client support can be discerned as selective and value-driven. The company often prioritizes engagement with clients who demonstrate significant potential for mutual benefit. Depending on the department you're trying to contact, experiences with Matterport's responsiveness can vary. Some individuals within the organization may readily engage with clients, especially when the client's goals align closely with the company's vision and objectives. However, in situations where the perceived value to Matterport is lower, response rates might be less consistent. This selective approach suggests that Matterport is primarily interested in fostering partnerships and collaborations that yield substantial value for both parties, which underscores the importance of establishing a clear value proposition when seeking engagement with the company.



-Ease of Use
-Best Visual
-Scan Speed

-Poor Support

-Recurring charges that increase over time


-Universal Hardware Compatibility
-OCR Text Detection

-Offline Viewable and downloadable
-No recurring charges, One time fees

-Requires High end Scanner equipment
-Convoluted Features Menu