Are Matterport tours worth it?

Unlock New Dimensions for Your Business with Matterport Tours! Explore the benefits, from enhanced customer engagement to competitive advantage, and discover if Matterport is the game-changer your business needs. #Matterport #3DTours #BusinessAdvantage


10/5/20231 min read

Whether Matterport tours are worth it depends on your specific needs, goals, and the nature of your business. Here are some factors to consider when deciding if Matterport tours are a worthwhile investment:

  1. Industry and Use Case: Matterport tours are particularly popular in industries such as real estate, hospitality, construction, and retail. If your business falls into one of these categories, 3D tours can provide a powerful visual tool for showcasing properties, spaces, or products.

  2. Enhanced Customer Engagement: Matterport tours offer an immersive and interactive way for customers or clients to explore spaces remotely. This can lead to increased engagement, longer website dwell times, and a higher likelihood of converting leads into customers.

  3. Competitive Advantage: In competitive markets, having Matterport tours can set your business apart from others. It demonstrates a commitment to using cutting-edge technology to provide an exceptional customer experience.

  4. Reduced Physical Visits: For businesses that involve physical property viewings, such as real estate or vacation rentals, Matterport tours can reduce the need for in-person visits, saving time and resources for both you and your clients.

  5. Efficiency and Time Savings: Matterport tours enable remote access to spaces 24/7. This can be valuable for businesses that need to showcase properties or spaces to potential clients across different time zones.

  6. Cost Savings: Over time, using Matterport tours can potentially lead to cost savings compared to traditional methods of creating physical models or conducting in-person tours.

  7. Analytics and Insights: Matterport provides analytics and data insights that can help you understand how users interact with your tours, allowing you to refine your marketing and sales strategies.

  8. Brand Image: Offering Matterport tours can enhance your brand image as a forward-thinking and tech-savvy business.

However, it's important to note that Matterport tours come with costs, including subscription fees, camera hardware, and possibly hiring professionals for scanning and creating the tours. The return on investment (ROI) can vary depending on your specific circumstances.

Before deciding, consider the potential benefits, calculate the costs, and assess how Matterport tours fit into your overall business strategy. It's often helpful to consult with professionals who have experience using Matterport in your industry to get a better understanding of the potential ROI. In many cases, businesses find that the enhanced customer engagement, time savings, and competitive advantages make Matterport tours a worthwhile investment.